7-eleven and Pressbyrån says no to Frankenchickens
Another company has decided to say no to Frankenchickens following discussions with Project 1882. This time, it’s Reitan Convenience Sweden, owner of 7-Eleven and Pressbyrån, that has made this important decision. It marks a big step forward for animal welfare in a sector where such commitments have so far been uncommon.
Reitan Convenience Sweden, and its brands 7-Eleven, Pressbyrån and PBX, is the latest company to start working on the European Chicken Commitment (ECC) after dialogue with Project 1882. This decision applies to all products and goods sold across the company’s 383 stores throughout Sweden. Serving 229,000 customers daily and holding a quarter of the convenience market, Reitan Convenience Sweden is a major industry player, and now sets a strong example for others to follow.
– This is an important decision for the animals. We welcome the decision by 7-Eleven and Pressbyrån as proof that it is entirely possible to take more responsibility, even in a sector where similar commitments have yet to be made by others, says Nathalie Söderström, Director of Corporate Relations at Project 1882.
Adopting the ECC and saying no to Frankenchickens – chickens bred to grow so quickly that they suffer pain, illness, and premature death – is a vital step toward better animal welfare. It means saying yes to improved living conditions and more space for the chickens in factory farms. At the same time, the ECC’s welfare standards represent the bare minimum for ensuring the chickens’ well-being.
– Saying no to Frankenchickens must become the new industry standard for all companies, concludes Nathalie Söderström.
With this decision, Reitan Convenience Sweden becomes the 69th company to begin working with the ECC following dialogue with Project 1882.
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