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Images from inside chicken factory farms are now being used to shed light on conditions that are rarely seen by the public. According to Project 1882, the material reflects a reality that contrasts sharply with how the industry presents itself.
The images, taken in Swedish factory farms, show crowded environments where fast-growing Frankenchickens are raised in high-density systems.
"The industry often portrays idyllic farms, while the reality for many chickens is hidden behind closed doors”, says Coral Ricote Lajusticia, Director of Campaigns at Project 1882.
According to a recent public opinion survey by Project 1882, a clear majority of people are critical of the breeding of Frankenchickens. Despite this, production systems remain largely unchanged.
The aim of highlighting the images is to counter what it describes as misleading narratives from the industry.
"Even though public support for change is strong, the industry continues to deny the scale of the problem. We want to make the reality visible”, says Coral Ricote Lajusticia.
The images have been used in public spaces and digital platforms, reaching a wide audience. According to Project 1882, many who have seen the material react strongly and describe the conditions as overcrowded and concerning from a health and animal welfare perspective.
Animal welfare organisations have long raised concerns about fast-growing breeds, short lifespans and the pressures of intensive production systems.
"The strongest sign of impact is when people say they will stop eating chicken after seeing this”, says Coral Ricote Lajusticia.
Project 1882 emphasises that the conditions shown are not isolated incidents, but linked to how large-scale chicken production is structured.
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