Global campaign urges Woolrich to go fur-free

Woolrich continues to use fur from foxes and raccoon dogs on fur farms, where animals are confined to small wire cages with no opportunity to perform natural behaviours and are killed by gassing or electric shock. The company also uses fur from wild-caught coyotes, which can remain trapped for days without food or water. 

Project 1882, together with over 50 animal rights organizations in Fur Free Alliance, is calling on Woolrich to take responsibility and adopt a fur-free policy. With 34 stores across Europe and Asia, a decision to go fur-free could impact a significant number of animals. 

– Woolrich presents itself as sustainable and environmentally conscious, yet the company continues to support an industry that causes immense suffering to animals. It’s time for them to follow most other companies and say no to fur, says Benny Andersson, CEO of Project 1882.  

Many of Woolrich’s competitors, including Canada Goose, Moncler, Napapijri, Parajumpers, and Patagonia, have already adopted fur-free policies. At the same time, 22 European countries have banned fur production, and in Sweden, mink farms are now empty thanks to Project 1882’s long-term work. 

Previous campaigns have proven that change is possible. When Project 1882 and other organizations urged Max Mara to go fur-free, over 270,000 emails and thousands of calls were sent to the company – and last year the fashion house finally said no to fur. 

– Now it’s Woolrich’s moment to step up – taking real responsibility for both animals and the environment, says Benny Andersson.